Client: Association "Chez elles" + logo
Individual project, in freelance
Realization of visual communication supports for a Christmas market at the "Bar à Bulles" in Paris. It aimed to promote female entrepreneurship for a handmade and eco-responsible Christmas.
“The Christmas world is still predominantly male between Santa, his elves… And it was from this observation that I began my research in order to put the woman in the spotlight.”
Indeed, the first French Santa appeared in 1855 with George Sand. Moreover, women are at the origin of life: they give birth, they create and it goes without saying that they take back their rights.
Here, the Christmas visual codes are diverted to the feminine and vis-versa. The handwritten characters in caligram, underline the craftsmanship, the « handmade ». The choice of colours refers to the identity of the association and the celebration codes.
The small +!
One of my first freelance projects and a great experience with the collective. First of all, the association that had identified me, really corresponded to my values and their trust allowed me to strengthen mine.